One Big Day. Two Key Lessons

Public impeachment has begun. Here’s what Democrats need to do.

There is a delicious irony to all this. Before running to become the nominee of the Republican Party, Donald Trump was known in Washington for two things. Firstly, showing the wherewithal to fire Gary Busey on the Celebrity Apprentice (great move, Don!), but secondly, for peddling the racist birther myth of his predecessor.

In both instances, Trump relied on his media presence to further his brand. Even when he was running for the nomination of his party and subsequently running for President, his last-minute dial ins to Fox and Friends married with a twitter meltdown became a text-book play. And now, with the eyes of the world once again on him and his administration, public impeachment proceedings have begun. Well, Donald, you live by the 24/7 media, you die by the 24/7 media… as they say.

And that is really what yesterday was about. The legality of impeachment is wrapped up in the Constitution and subsequent statutes, the politics are probably already determined by the Democrat controlled House and Republican controlled Senate. But the optics, the way in which millions of American citizens are going to digest these historic events, will be hugely important and as yet are unknown.