Bernie Sanders is not seen as a leader. His 2020 campaign can change this.

Sanders’ greatest challenge isn’t his policy. It’s that too many voters see him as a campaigner, not a leader.

Bernie Sanders has been the de factor leader of the Democrats for years. His campaign need to frame him as such or he will lose, again.

One of the key messages that Democrats tried to push in 2016 was that their candidate was presidential. She had the experience, the qualifications, and the temperament to sit in the Oval Office. Basically, she had everything her opponent didn’t. If she wanted to be the President, she had to fight hard to look like the President.

This framing is very important, not just in 2016, but in every election. Arguably, it’s an issue that women have to battle with even more. When you close your eyes and think of a leader what do you think? Inevitably, I would suggest, you think of a smart suit and tie with a nice lapel pin and slicked hair. That perception is changing, but it is still very much there and Clinton had to work hard to overcome those biases.

The irony is, is that she achieved her aim. Three million more people thought she would be a better President than Donald Trump and in the lead up to the election she dominated in the…