An overarching, simple message that the Democrats can win on

Let’s make America Feel Great Again.

In the lead up to the 2018 midterms, I attended a talk at a London-based British university where an American professor was chairing a panel discussion and presentation on the upcoming elections. The talk itself was very interesting — not least because author of Image Bite Politics, and expert in political non-verbal communication presented some of his latest research on the Trump/Clinton debates during the 2016 election. A niche, but growing field of research I knew nothing about before the presentation.

It was when the floor opened up to questions and answers that things got very interesting, though. In her closing remarks, the American professor — a self confessed and lifelong Democrat who talked openly about her time protesting against the Vietnam War and against Nixon, and campaigning for Clinton and for Obama — revealed something profound.

In both 1980 and 1984 she had voted for Reagan. Despite her otherwise unblemished Democrat voting record.

The reason why she did this reveals a secret on how to win (and keep) the Presidency. This die-hard Democrat voted against her party twice in a row for one very simply and brutally effective reason.